There’s a common misconception that sex trafficking and exploitation just aren’t big problems anymore – especially in our own backyard. Unfortunately, the sex trade in our nation is feeding a growing trend for exploitation, both online and offline. This doesn’t always look like we expect it to – sex trafficking isn’t just people being moved against their will from one country to another (although, that’s happening too). The culture of trafficking and exploitation is growing in a range of ways, and we want to stop them all.
It can be hard to find statistics on the rates of different types of sexual exploitation since there is just so much that remains hidden. Where we can’t provide statistics or formal research, we’ve used the stories of survivors and organisations within New Zealand to demonstrate our claims.
Immigration New Zealand defines trafficking as ‘the recruitment, transportation, transfer, harbouring or receipt of a person, using coercion or deception, for the purpose of exploitation. People trafficking does not have to involve crossing a border and often happens entirely within a country.’ Here are the main ways people are sexually trafficked within the borders of Aotearoa New Zealand:
Forced prostitution can take several forms, all of which are illegal. However, the narrative of the happy, empowered ‘sex worker’ provides a useful cover under which abusive partners, pimps and brothel owners can groom or manipulate others into performing commercial sex against their will. The following statement from the Women’s Refuge in Tauranga confirms that this kind of trafficking is happening in New Zealand.
“We have also supported women who have been subjected to heinous acts of domestic violence (ie physical, emotional, and psychological) that has impacted on their immediate safety and wellbeing. This includes forced prostitution at the hands of abusive partners in Tauranga and Western Bay of Plenty.” (H. Hape, personal communication, August 26, 2024).
Adult forced prostitution is rarely researched or reported on in Aotearoa New Zealand. In fact, it is often reported that there is no trafficking within the sex trade, because no one has been convicted of it since the Prostitution Reform Act (PRA) of 2003. However, New Zealand’s definition of ‘trafficking in persons’ is narrow, making it difficult for someone to be convicted of domestic trafficking. However, there are multiple reports of crimes that constitute forced prostitution and trafficking within New Zealand, even mentioned in the official review of the PRA in 2005. This review concluded that the reform had been a success, despite evidence of forced prostitution.
An international human trafficking report confirms that, as of 2022, ‘despite evidence that traffickers have forced adults… into commercial sex in New Zealand, the government has never identified an adult New Zealander as a victim of sex trafficking.’ Crimes recognisable as trafficking under international standards have been charged differently under New Zealand law. This means that traffickers have been charged instead with immigration fraud, or worker exploitation, and the existence of domestic trafficking in Aotearoa New Zealand is ignored.
The following are descriptions of the two main ways women and children are forced into prostitution in Aotearoa New Zealand.
Unlicensed pimping
Forced work in a licensed brothel
‘Survival sex’ describes trading sex for things desperately needed – such as shelter, food, drugs, or emotional safety. It is often experienced by people living on the streets, refugees, asylum seekers, children and other disadvantaged people. For example, someone may take advantage of a desperate situation by offering someone sleeping rough shelter at their house in exchange for sex. Sometimes the expectation of sex isn’t revealed until the victim is already in a stranger’s home, at which point they can’t safely say no. These situations often become coercive and violent, with the trafficker manipulating the victim with talk of what is ‘owed’ to them in return for their ‘help’.
Survival sex is sometimes engaged in as a way to avoid the sexual violence a woman might experience sleeping rough. Freedom NZ knows of several stories of sexual violence occurring on the streets, which women are desperate to escape from. Several of the women living in this vulnerable situation have been propositioned for survival sex.
Young women – including those under eighteen – are particularly at risk of this kind of exploitation. The stories of several women who’ve engaged in survival sex are told in this NZ Herald article. They emphasise that their non-consent was not recognised, and they were taken advantage of in their vulnerability.
Sexual extortion is when someone in a position of authority uses their power to force someone to commit sex acts or send sexual images. In 2022, the New Zealand Police issued a warning about a widespread form of sexual extortion known as ‘sextortion’. This is when young people are persuaded to send explicit images of themselves to people they think they can trust online. They are then told that the pictures will be shared with friends and family if they don’t pay large sums of money.
However, this is only one form of sexual extortion. Other forms can involve teachers, police officers, judges, medical providers, and many other figures in trusted positions. They may offer victims better grades, fewer repercussions, or false test results in exchange for sex acts. If the victim refuses, they might face penalisation that they do not deserve. One survivor in the US tells of being threatened with arrest by police officers if she did not perform sex acts on them. Freedom NZ has also heard a story of a woman in Aotearoa New Zealand who needed extensive dental work done following domestic abuse. She was told by a dentist in Christchurch that he would do the work in exchange for sex, which she refused. During one procedure, her anaesthetic wore off enough for her to be aware that the dentist was fondling her, but she was unable to stop it. A report on family violence also found that vulnerable women escaping family violence were sometimes expected to give sexual favours in return for work.
There is no data on rates of this kind of exploitation in Aotearoa – perhaps due to the shame around it and the inability to prove that an offer was made. Many people may feel that they would never be believed if they accused someone in a position of trust of blackmail. Digital ‘sextortion’ of young people in New Zealand is a serious problem, but many other forms of sexual extortion are overlooked when it is presented as an internet-based crime only affecting young people.
Forced marriage is a growing problem in Aotearoa, despite legislation changes introduced to protect young women. In 2018, there were an estimated 20 – 30 forced marriages in New Zealand, most involving underage girls. In 2018, the law was changed so that any under-18 seeking to get married must have approval by a family court judge, instead of only needing parental permission. This helps mitigate risks associated with parents viewing their child as property, and therefore theirs to marry off. This is one of the main causes for forced marriage according to Shakti, with the other main cause being sexual inequality. However, forced marriage is not only a problem for girls, and many women over 18 are also victims of it. The belief that adults cannot be forced to marry is based on cultural assumptions and blindness to the experiences women really have.
In New Zealand, Victims of Family Violence visas can be given to migrants who leave relationships due to family violence and lose their existing visas. A report assessing the effectiveness of this visa scheme found that many women were refused a visa because they were judged ‘able to return home’. However, the criteria assessing this ability to return home ignored vital cultural factors in the home nations of many of these women. Many of the women expressed fears of experiencing abuse and forced marriage in their home countries, at the hands of their extended families. Immigration New Zealand refused their visas and forced them to return home anyway. Aotearoa New Zealand’s visa policies do not protect vulnerable women from the risks of forced marriage.
A UN investigation has declared that the system of prostitution fundamentally breaches human rights. A June 2024 report by the Special Rapporteur on Violence Against Women and Girls described prostitution as a system of inherent violence which exploits the vulnerable. But here in Aotearoa New Zealand, we’ve made this system completely legal. The total decriminalisation of all parties engaged in prostitution was part of the Prostitution Reform Act of 2003 (PRA). This was an attempt to protect women within the sex trade. However, women cannot be protected within brothels – the sex trade is inherently violent and degrading.
Even when they have workers’ rights and protections, prostituted women face unacceptably high rates of workplace violence and abuse. This is confirmed by materials produced by the New Zealand Prostitutes Collective, a pro-sex work organisation that advocated for the PRA. In their occupational health and safety guide for sex workers, they acknowledge the risk of sexual assault, abuse, sexually transmitted diseases including HIV/Aids, and pregnancy. In the handbook they distribute to new workers, ‘sex worker burnout syndrome’ is described. What follows is a long list of symptoms associated with depression and PTSD. Risks of kidnapping, assault, and sexual assault are blithely acknowledged, and tips on how to mitigate the risks are given, such as having a friend on standby during ‘outcalls’ to check if they don’t hear back.
However, we believe that advice on how to mitigate risks is not enough. None of these are things people should be regularly exposed to at work and expected to handle alone. Such risks to personal safety are only accepted in very few other jobs, such as the military, police, and secret services. In each of these careers, backup and medics are professionally available if things go wrong. No one else is expected to accept these dangers in their work, but they are inherent to the sex trade and experienced widely. This is confirmed by the stories of many survivors of the sex trade.
Many women enter the sex trade because of financial pressure, addiction, or abuse. These same factors are exploited to keep them trapped there. The PRA has made it easier for women to be forced into the trade, and harder for them to leave when they choose to. Many women who attempt to leave eventually turn back to prostitution out of desperation believing it’s their only option. Rather than enable a predatory system by legalising it, we believe New Zealand should help women escape and overcome the social factors that have left them vulnerable.
Some women do believe sex work empowers them. But “those who do are a relatively privileged minority — primarily white, middle-class, Western women in escort agencies — not remotely representative of the global majority.” And their right to sell is not more important than the rights of vulnerable women “not to be sold in a trade that preys on women already marginalised by class and race.” (Rachel Moran, author of Paid For: My Journey Through Prostitution)
The short videos below discuss how prostitution strips women of their choices, and the ways they are endangered in the sex trade.
There is a common narrative that watching pornography is normal, natural, and unproblematic. But this isn’t true. Sex trafficking and image-based sexual abuse (IBSA) are widespread among videos found online, and there’s no way to tell if content is consensual when viewing it – even on sites like OnlyFans that are often touted as ‘ethical’ alternatives to traditional porn. The only way to combat online exploitation in the porn industry is to stop watching porn, denormalise it, and hold those that exploit others to account. Find out more at the buttons, and watch the true stories of how the porn industry and porn use has affected the lives of Jessa and Elizabeth.
There is a huge amount of evidence that the porn industry is directly linked to human trafficking, child sex abuse, and adult sexual exploitation. Enormous amounts of porn found online are non-consensual, featuring underage, coerced, or drugged ‘actors’. These videos are impossible to remove from the internet – even years after escaping from the industry, victims are being constantly exploited for the pleasure and profit of others. You can watch Jessa’s story below, of how she was trafficked as a child and forced to make porn until she escaped as an adult. It would be impossible to tell from watching videos of her that she was a trafficked child. Many former porn stars have also told their stories of how, despite willingly entering the industry as adults, they were coerced, drugged, and forced to create content that they did not consent to.
And that’s just within the ‘official’ pornography industry. Vast amounts of child and adult image-based sexual abuse outside of the porn industry are also distributed online on pornography sites. More on these topics can be found at the relevant buttons.
As discussed above, digital ‘sextortion’ is on the rise in New Zealand, with almost 20,000 cases referred to New Zealand authorities in 2023, mainly affecting minors. This is up from 15,000 in 2022.
Research has shown that those who watch pornography find their consumption escalating. They begin to watch more and more ‘hardcore’ pornography to fuel their addiction. This includes pornography featuring children, or child sex abuse material (CSAM) Even the consumption of consensual, nonviolent pornography can escalate into the use of violent child sex abuse material. You can watch Elizabeth’s story below to see how her abuser was driven by pornography to more and more violent acts of abuse.
The internet is also used by child sex traffickers and paedophiles to groom young people into relationships and obtain child sex abuse material. CSAM is illegal in New Zealand but is still widely created, distributed, and consumed.
To create this material, children and young people are trafficked and abused, as is discussed in the ‘porn and sex trafficking’ button. The desire for this type of content is growing; ‘teen’ has been one of the most common search terms on pornography sites for years.
Online sexual exploitation is widespread among adults. 1 in 12 US adults have been victims of the image-based abuse sometimes called ‘revenge porn’. AI ‘deep fakes’ are also on the rise.
There are innumerable stories of people who have been sexually assaulted and videos of their rape put online. ‘Rape’ and its variants is a common search term on pornography sites, and it is only becoming more common. This fuels the desire for the creation of real rape videos to be found online.
It was found in 2019 that 5% of adult Kiwis had been victims of some form of image-based sexual abuse. Thankfully, the government responded in 2022 with an amendment to the Harmful Digital Communications Act, making it an offence to post intimate pictures or videos without the consent of all parties. However, this doesn’t stop the creation and distribution of this material.
For it to stop, IBSA needs to be seen as abnormal and shameful. Instead, this type of material is being consumed as pornography and framed as healthy sexual exploration. To put an end to the demand for IBSA, the demand for pornography needs to end.
The consumption of pornography is linked to other forms of sexual exploitation and abuse. Porn consumers are more likely to show intent to rape, allow sexual abuse to occur, be sexually aggressive or coercive, and be sexually entitled. The normalisation of pornography clearly perpetuates rape culture and abuse. This is explored in Elizabeth’s story below.
Porn is also bad for the individuals consuming it – it’s linked to relationship dissatisfaction and breakdown, mental health problems, and sexual dysfunction. All of the above statistics can be found at Fight The New Drug.
Due to the nature of the internet, a vast amount of exploitative material from around the world is accessible to Kiwis online. There is no way to tell if pornographic material being legally, normally consumed is consensual, as ‘legitimate’ sites host thousands of cases of image-based sexual abuse, rape videos, and porn created by traffickers. When Pornhub was pressured to removed all their unverified content, the number of videos hosted on their sites went from 13.5 million to less than 3 million. Of the ‘verified’ content that remains, much likely still involves trafficking and non-consent of actors.
There are also many illegitimate sites hosting child sexual abuse material and other exploitative content which are illegal and inaccessible in other countries. The majority of these remain accessible in Aotearoa New Zealand. This fuels the international trade in IBSA. The Makes Sense Campaign is successfully campaigning to improve our filters and block lists to meet international standards.
OnlyFans is a subscription-based adult site, similar to Instagram but with a paywall for each creator, behind which is vast amounts of sexual content. Users can also ‘tip’ creators they subscribe to, in exchange for content personalised to their fantasies and fetishes. OnlyFans was launched in 2016 as a social media site, but it wasn’t until 2018 that it became the adult content site it is today. It was the COVID-19 pandemic, however, that saw it become the porn superpower it is today. During the pandemic, it’s user-base multiplied by 6.
The timing of the growth of OnlyFans is telling – people were driven there by a lack of connection and belonging. While this is true of many men who engage in sex buying and porn of all kinds, OnlyFans is the only platform which actively exploits this. By claiming that they connect ‘content creators’ with their fans, OnlyFans draws people who are willing to pay for the semblance of a relationship – one that fulfils their sexual desires and fantasies but also lets them share pictures and stories about their pets.
By exploiting the loneliness of men, OnlyFans has created a whole host of problematic behaviours: stalking and harassment are particular problems, because ‘fans’ (aka, buyers) feel especially connected to and entitled to know about the creators they subscribe to. There are stories of men spending their savings and retirement funds on vast amounts of personalised content on OnlyFans, without their partner’s knowledge. To keep up with the demands of maintaining ‘relationships’ with all their subscribers, many OnlyFans creators (and their pimps) use ‘chatters’. These are third parties, often poor male workers in the developing world, who pose as the creators to converse with subscribers, usually exchanging sexual messages.
One of the big ‘selling points’ of OnlyFans is that it is a supposedly more ethical way to access pornographic content. By bypassing the traditional porn industry it supposedly empowers content creators and avoids the risks of trafficking and exploitation. Unsurprisingly, however, both still occur on OnlyFans. There are several known cases of traffickers selling exploitative content of their victims on OnlyFans, and a 2021 report revealed that 30% of creators get messages from suspected traffickers on the site. 30% also said they felt pressure from OnlyFans to continue creating content, and many have revealed pressure and harassment from subscribers which leads them to create more extreme content than they ever intended. Many former OnlyFans creators have come forward with similar stories. Images originally shared on OnlyFans – which is supposedly secure – have also been found elsewhere on the internet, having been shared widely without the creator’s permission. Similarly, it has become a location for image-based sexual assault such as so-called ‘revenge porn’ and rape videos.
A 2021 BBC report also revealed that, despite supposedly industry-leading preventative measures, a significant amount of child sex abuse material can be found on OnlyFans. Some of this is posted by adult traffickers and exploiters, and features children who are kidnapped, groomed, or trafficked in their homes. However, many children have also bypassed age verification and sold their own images on the site, or become subscribers. Many of them do this under the often-false claim that they can make easy money on OnlyFans. This leads to teenagers aspiring to be OnlyFans creators, disregarding their education and other opportunities in favour of self-exploitation.
Academic Pala Molisa has spoken out about rape culture in New Zealand. He believes that campaigns to challenge violence against women such as White Ribbon are ‘too white and too polite’. They challenge men on an individual scale but fail to address the systems that prop up male supremacy and rape culture. He argues that the sanctioning of brothels, the prominence of ‘lads mags’ and the closing of rape centres by politicians are all evidence of the continued prevalence of rape culture in New Zealand. He argues that the decriminalisation of prostitution in New Zealand is a clear public indication that rape culture is ok – he echoes the voices of survivors by referring to prostitution as commercial rape. As Australian expert Sheila Jeffreys put it, ‘the need for money is a form of coercion and prostitution is, in that sense, forced sex’.
Arguments against this name – saying that the women ‘chose’ this work so can’t call it rape – are in line with the prevalence of victim blaming in Aotearoa. Research has demonstrated that blaming victims of crime for their suffering is a particular problem here. This goes a long way towards explaining our low crime-reporting rate – only 28% of all crimes are reported. This plummets to 6% for sexual assaults.
But many women in Aotearoa New Zealand can see that rape culture is alive and well, without needing academics and research to support it. From rape jokes to sexual harassment to victim-blaming, many women have daily experiences of rape culture. This entitlement to women’s bodies that many men feel is dangerous and does not serve either men or women. Instead, it breeds disconnection, fear, and emotional suppression. Toxic masculinity separates men’s experiences from ‘feminine’ expressions of emotion, leaving men often feeling unable to seek help for mental health concerns. As a result, men account for 72% of suicides in Aotearoa New Zealand.
International sex trafficking is rarely acknowledged in Aotearoa New Zealand. As this 2016 article explores, crimes that are clearly trafficking have historically been ignored or mislabeled, with no one being convicted. This is true of both labour and sex trafficking, domestically and internationally. Sadly, things have changed little since 2016.
Because of a lack of convictions, Aotearoa New Zealand claims low rates of trafficking. This means the problem is not on the political agenda. However, the 2023 Trafficking in Persons Report identified that the New Zealand government was inadequate at prosecuting trafficking and protecting victims. Prevention methods were identified as having improved since the previous year. People from South Asia and South America were identified as at particular risk of sex trafficking into New Zealand.
Our historical failure to recognise and prosecute sex trafficking means that people continue to commit these crimes. Others remain at risk of trafficking, and without protection once they arrive in New Zealand. Immigration workers and other officials are unable to recognise signs of sex trafficking and intervene, while the legal system is not prepared to appropriately handle allegations. While prostitution remains legal, the demand for women to fill brothels only increases.
International sex trafficking is happening in Aotearoa New Zealand. This needs to change.
When prostitution and pornography are normalised, the cultural message is clear: women’s bodies are commodities that can be purchased for the enjoyment of men. This message is everywhere in New Zealand.
As a result, statistics on sexual abuse and exploitation in New Zealand are staggering, and much of it is not reported. When culture and policy portray women as replaceable commodities, all women are affected. The proliferation of the sex trade is a constant undercurrent to this, promoting and increasing rates of sexual harm – men who buy sex are more likely to commit rape, and watching porn is associated with sexual aggression. Culture says that women are replaceable commodities.
We disagree. We believe women are valuable. We believe women are capable. We believe women are deserving of safety, protection, and care. Because we believe this, we must oppose trafficking, prostitution, pornography, and all other forms of exploitation.
Get involved with the work we’re doing to oppose exploitation and bring freedom to the lives of women in Aotearoa New Zealand. Find out more about our advocacy, and how you can be a part of it, below.